Transcript from Thalamus interview with Rohan Mehrotra, Global Trading Director, Sparcmedia. What does your role as Global Trading Director entail? Are there any specific types of advertisers, agencies, or clients that you focus on? As the GTD I head operations, trading and product for Sparcmedia (Agency and...
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...
There are a few hundred odd factors that can contribute to the success of a digital advertising campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business. In this article we look at...
Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driven. While this era offers opportunities, it also presents challenges around attribution, creative, ad delivery, data translation,...
Sparcmedia ran an automotive consumer survey off 500 people in Australia to gain insights into their buying behaviour. Here are our top 3 findings. 1. 74% will start the search for the next car online. 2. 72% are happy to switch brands. 3. Price is the highest consideration when making a...
Marketing attribution is the science of tying consumer behaviour back to specific digital advertising touch points. It is an increasingly important subject for brand custodians. In simple words, attribution is assigning credits for an action or conversion in a customer journey. Attribution is a lot like...
Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions. So, what is a CPMa? CPMa is...
The Australian digital advertising market is worth US$13bn a year and according to Econsultancy, programmatic ad spend was predicted to hit $724M in 2015. This accounts for an approximate year on year growth of 25% demonstrating that programmatic is here to stay. Almost seven in ten online Australians use three or...
The global programmatic advertising market is expected to grow from $14.2 billion in 2015 to $36.8 billion in 2019. This means if you haven't done so already, it’s time to upskill and get into the best thing that has happened to marketing in years. Still not quite sure what...