Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens of individual publishers hoping that their advertisement would reach their target audience. As technology has advanced,...
Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, autoplay videos with sound, and large sticky ads that take over the bottom...
Since launching in 2012, Spotify has become the worlds most significant music streaming service with over 140 million monthly active users and growing. Brands globally are integrating Spotify for Brands into their marketing mix in order to: - Drive incremental reach, - Improve the efficiency of traditional radio...
In this article, we cover the AI-driven features within Google's advertising platform that you could be using to automate and optimise your campaigns. AI is the latest trend in the media and advertising industry with most brands and marketers wanting to get in on the action....
Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry professionals come together to learn about the latest ad technology developments, hear from experts and look for those inspiring pieces of...
In our previous article Running a Successful Digital Advertising Campaign, we spoke about how continuous optimisation is crucial to the success of a digital marketing campaign. In this article, we list the 5 Steps on How to Optimise your Digital Advertising Campaigns. Step 1 - Targeting Strategy To...
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...
Article originally published on the Pureprofile Blog. The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians. One in four consumers...
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in the nation where 7 in 10 Australians are on Facebook - 2017 Social Media News. For...
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there...