Australian University generates 16,000+ leads with digital advertising

Results

Generated 16,000+ leads for an Austrlian university.

Campaign 

An Australian university wanted to improve the quality of the leads being generated for its big ticket items like a university degree and other online undergraduate and postgraduate courses. The university had a range of different courses with different audience profiles which required a tailored approach.

Solution

Sparcmedia developed individual landing pages for each of the courses and tailored creatives that targeted specific demographic audiences.

The digital advertising channels included display prospecting, Facebook and tailored retargeting solutions for the different courses.