12 May Automotive consumer insights

Sparcmedia ran an automotive consumer survey off 500 people in Australia to gain insights into their buying behaviour. Here are our top 3 findings.

1. 74% will start the search for the next car online.

2. 72% are happy to switch brands.

3. Price is the highest consideration when making a purchase at 72%. 35% of the respondents were also willing to travel more than 50 km to get a further 5% discount.

Have a look at the infographics below for more findings.