Traditional digital advertising didnʼt always get the job done. In the past, digital advertising consisted of companies and businesses purchasing ad space on websites directly from dozens upon dozens ...
BlogProgrammatic Advertising111 Likes
Google Chrome recently announced that it will now block ads that are deemed most intrusive, defined by the Better Ad Standards. These include display ads that take over the browser, pop-up ads, autopl...
BlogDigital AdvertisingProgrammatic Advertising110 Likes
Since launching in 2012, Spotify has become the worlds most significant music streaming service with over 140 million monthly active users and growing. Brands globally are integrating Spotify for Bran...
BlogDigital Advertising46 Likes
In this article, we cover the AI-driven features within Google’s advertising platform that you could be using to automate and optimise your campaigns. AI is the latest trend in the media and adv...
BlogDigital Advertising34 Likes
Sparcmedia was at the 2017 New York Advertising Week, a premier event for marketing, brand, advertising, and technology professionals, with four days of talks and networking, where industry profession...
BlogDigital Advertising43 Likes
In our previous article Running a Successful Digital Advertising Campaign, we spoke about how continuous optimisation is crucial to the success of a digital marketing campaign. In this article, we lis...
BlogDigital Advertising53 Likes
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of c...
BlogDigital AdvertisingWebinar42 Likes
Article originally published on the Pureprofile Blog. The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst a...
BlogDigital Advertising47 Likes
Facebook is a great platform to prospect for new customers due to its sheer audience size and reach. Australia currently has over 17 million active users, making it the most popular social network in ...
BlogFacebook Advertising36 Likes
Pureprofile (ASX: PPL) the company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with en...
News10 Likes
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year – and rightly so! It has changed the way we buy media in the most positive way and maximis...
BlogProgrammatic Advertising44 Likes
Transcript from Thalamus interview with Rohan Mehrotra, Global Trading Director, Sparcmedia. What does your role as Global Trading Director entail? Are there any specific types of advertisers, agencie...
BlogProgrammatic Advertising21 Likes
Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of c...
BlogProgrammatic Advertising20 Likes
There are a few hundred odd factors that can contribute to the success of a digital advertising campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive pos...
BlogDigital Advertising13 Likes
Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driv...
BlogDigital AdvertisingProgrammatic Advertising46 Likes
Find out how you can grow your business with Programmatic Advertising. The guide looks at the top 10 important factors to build a successful programmatic advertising offering.
Find out why Insight-Fuelled advertising is crucial to marketing success. This whitepaper explains the concept of Insight-Fuelled advertising and provides strategies on how you can use it.