administrator, Author at Sparcmedia

14 Nov Australian University generates 16,000+ leads with digital advertising

Posted at 14 Nov 2016h in Case Study

23 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']Generated 16,000+ leads for an Austrlian university. Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']An Australian university wanted to improve the quality of the leads being generated for...

28 Oct The global programmatic advertising landscape

Posted at 28 Oct 2016h in Blog, Programmatic Advertising

21 Likes

Transcript from Thalamus interview with Rohan Mehrotra, Global Trading Director, Sparcmedia. What does your role as Global Trading Director entail? Are there any specific types of advertisers, agencies, or clients that you focus on? As the GTD I head operations, trading and product for Sparcmedia (Agency and...

14 Sep How to use first-party data in Programmatic Advertising

Posted at 14 Sep 2016h in Blog, Programmatic Advertising

20 Likes

Third-party data is a great tool to prospect for new customers and for targeted advertising but businesses often neglect the wealth of first-party data that is available to them, practically free of cost. According to a report by Econsultancy and Signal 81% marketers reported that they obtained...

08 Sep What makes for a successful Digital Advertising Campaign?

Posted at 08 Sep 2016h in Blog, Digital Advertising

13 Likes

There are a few hundred odd factors that can contribute to the success of a digital advertising campaign. Focusing on the right elements can help you put the pieces of the puzzle together to drive positive results for your business. In this article we look at...

29 May Information and Insights-Fuelled Marketing Strategy

Posted at 29 May 2016h in Blog, Digital Advertising, Programmatic Advertising

46 Likes

Marketing is moving towards a completely digital-driven function and with it the complexities are increasing. Over the next few years almost all daily content people consume will become digitally-driven. While this era offers opportunities, it also presents challenges around attribution, creative, ad delivery, data translation,...

Blog Automotive Digital Advertising Insights

12 May Automotive consumer insights

Posted at 12 May 2016h in Blog, Digital Advertising, Infographics, Insights

12 Likes

Sparcmedia ran an automotive consumer survey off 500 people in Australia to gain insights into their buying behaviour. Here are our top 3 findings. 1. 74% will start the search for the next car online. 2. 72% are happy to switch brands. 3. Price is the highest consideration when making a...

14 Mar Why you should use multi-channel attribution?

Posted at 14 Mar 2016h in Blog, Digital Advertising

3 Likes

Marketing attribution is the science of tying consumer behaviour back to specific digital advertising touch points. It is an increasingly important subject for brand custodians. In simple words, attribution is assigning credits for an action or conversion in a customer journey. Attribution is a lot like...

29 Jan What is a CPMa?

Posted at 29 Jan 2016h in Blog, Digital Advertising

5 Likes

Being a Performance Manager means you’re most likely working towards a CPA or CPC goal. We’ve found that by introducing the CPMa metric to the plan you can open up possibilities with new publishers and potentially scale up your conversions. So, what is a CPMa? CPMa is...

06 Jan Sports betting brand generates ROI of 1000% for deposits and 367% for new customers acquired

Posted at 06 Jan 2016h in Case Study

35 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] 1. Generated an ROI of 1,100% for deposits and 367% for new customers acquired 2. Increased social media engagement by 27,195 actions and page likes by 991 3. Client was able to secure additional VC funding as a result of...

06 Jan Programmatic advertising spend estimated at US$724M in Australia

Posted at 06 Jan 2016h in Blog, Programmatic Advertising