Pureprofile (ASX: PPL) the company connecting brands with empowered customers, announces today that its insight driven advertising company, Sparcmedia, has signed a three-year partnership deal with entertainment marketing company Millmaine. Millmaine is an existing Sparcmedia client. The partnership with Sparcmedia over the past three years has...
Programmatic is the buzz word in digital advertising right now seeing a huge growth of 25% year on year - and rightly so! It has changed the way we buy media in the most positive way and maximised time efficiencies for everyone involved. Yet there...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']1. Increased audience engagement by 237% 2. Reduced conversion time by 50% for more than half of the customers that converted. 3. 24% uplift in final stage conversions for programmatic advertising activity. Campaign [vc_separator...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A medical center wanted to generate sign-ups for skin cancer check-ups to potential customers living within a 10 km radius across its medical centres in various locations. [/vc_column_text][/vc_column_inner][vc_column_inner...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] Sparcmedia delivered an ROI of 677% with a CPA of $21.10 and an average shopping cart value of $165. Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A major...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][/vc_column][vc_column width="1/6"][/vc_column][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] A well-known FMCG brand was launching a new bread brand ino the market and wanted to target millennial mums with a video campaign. [/vc_column_text][/vc_column_inner][vc_column_inner...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']1. Launch a new food and recipe website targeted at women in the age group of 50+ years old iterested in food and cooking. 2. Drive both initial and...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ffa400' thickness='2' up='' down=''] The campaign resulted in 443 conversions with the 35-44 female age group buying most of the tickets. This was an interesting insight as the client initially felt...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Results [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down='']Over the course of 3 months revenue increased to $3 in sales for every $1 spent on media; a 200% return on investment. Campaign Goals [vc_separator type='small' position='left' color='#ff8400'...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text] Result [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] We managed to drive a CPA of $10 for quotes and $198 for completed applications. Campaign [vc_separator type='small' position='left' color='#ff8400' thickness='2' up='' down=''] The insurance industry is a competitive space...