Globally, the value of Programmatic Advertising will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year – Zenith Programmatic Marketing Forecasts.
Marketers are now incorporating Programmatic Advertising into their digital advertising mix and are looking for agencies that can provide it as part of their offering.
We work closely with agencies on a year-round tailored program to add Programmatic Advertising capabilities to their business.
Sparcmedia have provided expert programmatic campaigns that resulted in increased client activity. They have worked closely with our staff, developing their skills and knowledge of the programmatic space to expand our business.
I have now partnered with Sparcmedia and the Pureprofile team on a number of projects. Not only are they knowledgeable and reliable, but they are able to connect the dots between data and media in ways that drive real-world results. The team is always upbeat and inventive - they constantly surprise me with solutions for problems that have made other people run away tearing their hair out. I highly recommend having a conversation with their team as you build your brief. They can help make the complex feel surprisingly simple.
Sparcmedia is a company that not only believes in great customer service but also deliver on the promise. Sparcmedia’s technologies and insights mean my campaigns are effective from day one. The excellent Dashboard allows me to monitor campaigns hour by hour if necessary. With other companies, I have found a high-level reporting often lacking. Sparc is constantly evolving and offering new opportunities for my clients. They are always willing to look for a solution and happy to educate both the agency team and clients to ensure everyone understands the process.